ARISE+ Intellectual Property Rights
The EU has being working closely with ASEAN agricultural producers to build their capacity regarding Geographical Indications (GIs), a sign used on products that have a specific geographical origin and possess qualities due to that origin. The aim is to maximise the benefits of GI protection in the ASEAN region. As part of the ARISE+ programme, in 2019 ASEAN producers had the opportunity to interact with experts from the EU to learn about the benefits of GIs, as well as registration procedures and management during the postregistration period, including product quality control and branding strategies.
Participation in the training has been very useful regarding the initiation of a GI application for our coffee, which will help increase our product value and improve livelihoods for coffee producers in our region.Ngwe Tun producer and member of the Ywar Ngan Coffee Association, Myanmar